2022 Ford Maverick – Five Things to Know About the New Compact Pickup Truck
Ford is delivering a new kind of pickup truck – compact but tough and built for those who enjoy a tech-savvy and fuel-efficient vehicle. In other words, the all-new 2022 Ford Maverick is the truck for people who never knew they wanted a truck.
Here are five things you should know about the new compact pickup truck:
1. The 2022 Maverick is named after its target demographic. According to Ford Authority, the name is quite fitting for this particular vehicle – the word being defined as an “unorthodox or independent-minded person. An individualist. A non-conformist. A free spirit.”
“When we were looking at this white space, we have to do a lot of research and there were many names that we were entertaining,” said Ford Maverick Marketing Manager, Trevor Scott. “We knew very well that this customer was a younger customer, they’re very much after a more active lifestyle, and affordability is also strong with those customers.”
2. The Maverick is the first standard full-hybrid pickup in America and the most fuel-efficient on the market with a targeted EPA-estimated rating of 40 mpg in the city. Its 2.5-liter Atkinson-cycle four-cylinder hybrid powertrain delivers 191 horsepower when combined with the electric motor and 155 lb-ft. of torque.
Those who want more compatibility can upgrade to a 2.0-liter EcoBoost gas engine delivering 250 horsepower and 277 lb-ft of. torque with an 8-speed automatic transmission and standard front-wheel drive or available all-wheel drive.
3. Plenty of technology is offered in the 2022 Maverick, making the pickup truck even more appealing for the model name’s target audience. A standard 8-inch touchscreen with Apple CarPlay and Android Auto smartphone integration, two USB ports, 4G LTE WiFi capability and a six-speaker stereo. The Maverick also has standard FordPass Connect with embedded modem and Ford Co-Pilot360.
4. Maverick FLEXBED – a system that provides organization and cargo solutions to fit owner’s lifestyles, with multi-position tailgate, slots to use lumber to subdivide the bed, 12 available anchor points, two 12-volt 20-amp pre-wired sources at the back enabling DIY electrical solutions, plus two available 110-volt outlets for powering a laptop or tailgate party.
5. Pricing, trim levels, and availability– the 2022 Maverick is offered at three trim levels – XL, XLT, and Lariat. Pricing for the next-generation pickup truck starts at $19,995 and is expected to arrive at Kelly Ford in Beverly, MA this fall.